The President’s posters evoke George Orwell’s 1984 not only through their promotion of a personality cult around the leader, but also through the way they twist the uses of language. We can observe in real life what Orwell spotted: how governments use benevolent, idealistic phrases to justify their actions. And so this poster asks people to support the “President-for-Life” “because he cares,” attempting to present an authoritarian figure as a kindly, paternal one.